Last Updated: October 24, 2026

Welcome to EasternLens (https://easternlens.com). EasternLens is a digital news platform that publishes news, reports, features and other informational content, with a focus on Assam and Northeast India.

We respect your privacy and are committed to protecting the personal information of visitors to our website. This Privacy Policy explains what information may be collected, how it may be used, and what choices you may have when you visit or interact with EasternLens.

By using our website, you acknowledge that you have read this Privacy Policy.

1. Information We Collect

We may collect the following categories of information, depending on how you interact with our website:

Information you provide voluntarily: If you contact us, submit a comment or communicate with our team, we may collect information such as your name, email address and the content of your message.

Technical and usage information: Our website or its service providers may collect technical information, including your IP address, browser type, device information, referring pages, pages visited, visit duration and general interaction data.

Cookies and similar technologies: We may use cookies and similar technologies to support website functionality, remember preferences, understand website usage and, where enabled, support analytics or advertising services.

Please do not submit sensitive personal information through public comments or general contact channels.

2. How We Use Information

Information collected through EasternLens may be used to:

Operate, maintain and improve our website.
Respond to enquiries, feedback and requests.
Review and moderate comments to reduce spam and abusive content.
Understand readership patterns and improve our news coverage and user experience.
Maintain website security, prevent misuse and troubleshoot technical problems.
Comply with applicable legal obligations.
Support analytics or advertising activities where those services are enabled.

We do not intentionally collect more personal information than is reasonably necessary for these purposes.

3. Comments

When visitors leave comments on our website, we may collect the information displayed in the comment form, the visitor’s IP address and browser information to help detect spam and maintain website security.

If a profile-image service such as Gravatar is enabled, an anonymised string generated from your email address may be provided to that service to check whether you use it. The service’s own privacy policy will apply to its processing of information.

Please remember that comments submitted publicly may be visible to other visitors. Do not include private or sensitive information in a public comment.

4. Cookies

EasternLens may use cookies to make the website function properly, remember certain preferences, improve performance and understand how visitors use the site.

Cookies may be associated with website functionality, security, analytics or advertising services, depending on the features enabled on our website.

You can manage or disable cookies through your browser settings. Some website features may not function correctly if certain cookies are disabled.

Where required by applicable law, we will seek consent before using cookies or similar technologies that require consent.

5. Analytics and Third-Party Services

We may use third-party services to understand website traffic, improve performance, secure the website or provide other website features. These services may process technical or usage information in accordance with their own privacy policies.

If Google Analytics, Google Site Kit or another analytics service is enabled, relevant usage information may be processed to generate website statistics.

Third-party services are governed by their respective privacy policies and terms. EasternLens does not control the privacy practices of independent third-party providers.

6. Advertising

EasternLens may display advertisements in the future, including advertisements provided by third-party advertising networks.

If advertising services such as Google AdSense are enabled, those providers may use cookies or similar technologies, subject to applicable law and their own privacy policies, to deliver, measure or personalise advertisements.

Information about advertising and personalisation options will be provided where required by applicable law and the relevant service.

7. How We Share Information

EasternLens does not sell visitors’ personal information.

We may share limited information with service providers where reasonably necessary to operate, maintain, secure or improve the website. We may also disclose information where required by law, in response to valid legal processes, to protect our rights, or to address security threats and misuse.

Where information is processed by third-party services, their applicable privacy policies and legal obligations will also apply.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, maintaining website security, managing comments, meeting legal obligations and resolving disputes.

The retention period may vary depending on the type of information and the purpose for which it was collected.

9. Data Security

We take reasonable measures to help protect information handled through our website against unauthorised access, alteration, disclosure or destruction.

However, no website or method of electronic transmission or storage can be guaranteed to be completely secure. Visitors should exercise care when sharing information online.

10. Your Privacy Choices and Rights

Depending on applicable law, you may have the right to request access to, correction of or deletion of certain personal information that we hold about you.

You may also contact us with questions about the use of your information or request that we review a privacy-related concern.

To submit a privacy request, email us at themojoindia.com@gmail.com. We may need to verify your identity before responding to certain requests. Some information may need to be retained where required by law or for legitimate security and record-keeping purposes.

11. Children’s Privacy

EasternLens is a general news website and is not intended to knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action where necessary.

12. Links to Other Websites

Our website may contain links to external websites, news sources or third-party services. We are not responsible for the privacy practices, content or security of those external websites.

We encourage visitors to read the privacy policies of any third-party websites they access.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal requirements or privacy practices.

Any revised version will be published on this page, together with an updated revision date. Visitors are encouraged to review this page periodically.

14. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Website: https://easternlens.com
Email: themojoindia.com@gmail.com

EasternLens
Your Window to Northeast India